Why is my site structure this way?

A website is just a collection of information

Believe it or not, a website is just a collection of information.

Our job as website designers is to take the information you have provided and present it in the best way possible.

We will use our time-tested guidelines to structure your content but the main guiding principles are as follows:

Timely

We think about what information the customers may need sequentially at each moment in time.

With that, we give them an easier way to access the next content they need to make an important evaluation on your business.

A confusing user experience or energy spent searchign for information will only tire out your customer's focus.

They will get distracted and probably get their information elsewhere.

Complete

Even content creators face difficulties creating word content, let alone business owners.

We look at the limitations of the content you have provided and structure it in a way to make your website look complete.

For example if you only have 3 testimonials, it would look very sparse and incomplete with a page on it's own, it may even portray the impression of your business having little reviews.

We evaluate every content that we are provided with our site structure guidelines to make sure that every information feels complete.

Harmony

Just like how 2 distinct voices can create great harmony.

We group items that create greater meaning together.

Think 1 + 1 = 3

For example, 3 testionials may look sparse as an individual page but 3 testimonials would be splendid as a section within your about us page to tell others what your clients think about you.

Last updated on 1st July 2020

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